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With the invention of personal computers and the internet, the world has been brought together. The world has become a global village. You can connect and socialize with any person in the world. People of various cultures, traditions, and ethnicity have become a single unit. With these facilities, there is another one in the form of advertising and marketing. Showcasing your products and services has become easier day by day. Marketing means the business of promoting and selling your products or services which also includes market research and advertising. With the modernization of the world, online marketing has become the best and efficient way of showing your product to the world. The following are how online marketing could be performed.

Social Media Marketing:

Social media is the way of the future. In the last decade, there is a boom in social media usage. Social media has changed the landscape of the world. Some analyst says that social media is the new revolution after the industrial revolution. These platforms are the best way of online marketing. Some of the important social platforms are listed below.

  • Facebook:

Around two billion people log in to their accounts every month to connect with their friends, family, and acquaintances. Marketing on such platforms helps you to build long term customers and build new relationships. Facebook was the most downloaded platform in the world.

  • Twitter:

Twitter is also a good way of online marketing. There were 319 million monthly active Twitter users. A platform where you can write ‘’tweets’’ of 280 characters can help reach your business reach sky level. Using this social app, you can directly communicate with the customers.

  • Instagram:

Instagram is the most modern and trendy platform for showing your business model to the world. Advertising your product through a re-known celebrity is the fashion of online marketers.   This is trendy and unique as it uses pictures and images. Study shows that people spend more time on the internet scrolling images than anything else.

Email Marketing

Email Marketing is the process of sending commercial messages in the form of emails. Email marketing is the ‘oldest’ way of online marketing. Email marketing is one segment of internet marketing which encompasses online marketing via websites, social media, blogs, etc. The best advantages of this marketing strategy are that is cheap and easy. You don’t need to hire a marketing firm to help you advertise. You can do it yourself by setting it up yourself. It is helpful for small businesses.

SEO Marketing

One of the best platforms for online marketing is search engine optimization.  Search engine optimization involves the promotion of created websites by increasing their visibility to the search engines through paid advertising. This type of online marketing is best for making a strong reputation for your products, services or business models. This is suitable if you want to market the products in the long term. This is a cost-effective and proper business setting strategy. 

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